Doctor Doom, they said, looked too medieval. Mattel had a number of other requirements. Mattel’s focus group tests indicated that kids reacted positively to the words “wars” and “secret.” Okay. We went through a number of ideas for names for the toy line and series. Mattel thought that kids responded well to the word "secret", so after a couple of working names bit the dust, we called the story "Marvel Super Heroes Secret Wars". Fans, especially young fans often suggested to me "one big story with all the heroes and all the villains in it", so I proposed that. They were interested in Marvel's characters, but only if we staged a publishing event that would get a lot of attention, and they could build a theme around. Mattel had He-Man, but wanted to hedge in case superheroes became the next big fad. The series was conceived by Marvel Comics' Editor-in-chief Jim Shooter:
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